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SAFW AW27 Comes to Hyde Park Corner: What Johannesburg Models Need to Know

5 October 2026 · 4 min read

South African Fashion Week returns to Johannesburg from 21 to 25 October 2026. Here is how to be ready when castings and fittings start.

The dates and venue

South African Fashion Week has announced its AW27 Collections, taking place at The Forum, Hyde Park Corner, Johannesburg, from Tuesday 21 October to Sunday 25 October 2026. The line-up brings together established designers and a new generation showing for the first time, following SAFW's collaboration with Pierre Cardin (source: South African Fashion Week media release, September 2026).

Why this season matters for models

Fashion week is one of the busiest moments of the year for runway models in Johannesburg. Designers cast for shows, fittings and presentations, and many brands use the same week to book lookbook and campaign work. Being represented by a Johannesburg modelling agency means your card can reach casting teams directly.

How to prepare

Update your digitals so they show exactly how you look this month. Our guide on taking model digitals on your phone covers the four shots every casting asks for. Practise your walk in the shoes you would wear on the runway, and read what casting directors look for before you go to any casting.

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